{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Part 3 - How to Build Your B2B Podcast Strategy and Plan","description":"All great podcasts start with an idea to share valuable information. But, the idea alone isn\u2019t enough.  You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message. In this episode of the Working Without Pants Podcast, I\u2019ll explore some of the things you need to consider before ever hitting record on your first podcast episode. I discuss why when deciding on your podcast\u2019s subject matter, it\u2019s important to appeal to prospects and partners instead of peers in order to generate new business.  I also dive into the different ways you can go about selecting a name and why there\u2019s no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry. I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn\u2019t as important as being able to deliver value throughout the entirety of your show.  If you\u2019re ready to get started on your podcasting journey, visit https:\/\/contentallies.com\/ to learn more about our full-service podcast production services. ","author_name":"Working Without Pants - Creative Entrepreneurship","author_url":"http:\/\/www.workingwithoutpants.com","html":"