{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Before You Go Viral","description":"Ever wonder what going viral could do for your brand? Going viral opens your brand to another level of profit, but this publicity attracts people who try to capitalize on your profits by using your slogan. In this episode of Marks of a Mogul, Rosezena, the Biz Lawyer, explains everything you need to know about securing your brand before you go viral so you secure the bag. &amp;nbsp; With TikTok, Instagram, and Twitter, it\u2019s only a matter of time before your brand\u2019s slogan goes viral. While the increased visibility your brand gains from viral fame is great for profit, this popularity increases the chance people will use your slogan for their own content and even try to capitalize on your brand for profit. If your brand isn\u2019t trademarked before everyone is using it, there is a chance you will be unable to secure your brand and lose the rights to its slogan. Filing for a trademark before your brand goes viral is key in preventing this and enables you to profit even when others want to use your brand\u2019s slogan after it\u2019s famous. To learn more about how to secure your brand so you can secure the bag, listen to Rosezena explain trademark laws in the episode Before You Go Viral.&amp;nbsp;  (01:45) \u2013 What happens when your brand goes viral? (03:28) \u2013 What happens when everybody uses your slogan? (07:00) \u2013 Failing to function as a trademark&amp;nbsp; (09:00) \u2013 How people can capitalize on your slogan (09:49) \u2013 The trouble in claiming ownership after going viral&amp;nbsp; (11:40) \u2013 Using your slogan for commercial purposes&amp;nbsp; (13:00) \u2013 When should you file your trademark? (14:09) \u2013 Beware of cyber-squatters&amp;nbsp; (18:20) \u2013 Arguing against rejection and application abandonment&amp;nbsp; (20:37) \u2013 Book your Trademark Brand Package with Rosezena&amp;nbsp; (21:46) \u2013 Getting your trademark government approved&amp;nbsp;  To make the most of the brand you built, file for a trademark today so once you go viral, your brand, and your legacy, are protected.&amp;nbsp; Connect with Rosezena:&amp;nbsp;Instagram&amp;nbsp;\/&amp;nbsp;Podcast&amp;nbsp; ","author_name":"Marks of a Mogul","author_url":"https:\/\/securethebrand.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18337877\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18337877"}