{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Trademarks After Death","description":"Ever wonder how to make your brand into a legacy? In this episode of Marks of a Mogul, Rosezena J. Pierce teaches you how to build a brand that outlives you by protecting your brand legally and discussing the importance of trademarks.&amp;nbsp; Rosezena explains that the first step in making your brand a generational asset is protecting it with a trademark. Establishing a trademark enables the continued use of your brand after death. The continued use of your trademark and a great succession plan is the key to protecting your legacy. By taking these steps to secure your brand, you turn your brand into an asset that outlives you and passes through your family for generations. In the episode Trademarks After Death, Rosezena walks you through the necessary steps in successfully securing your brand and making sure your legacy lives on.&amp;nbsp;  (01:48) \u2013 How copyright law addresses death&amp;nbsp; (02:31) \u2013 What material is covered under copyright law&amp;nbsp; (04:00) \u2013 Understanding a work for hire agreement&amp;nbsp; (04:55) \u2013 How family members can pursue royalties under copyright law (06:10) \u2013 Discussing design and utility patents&amp;nbsp; (06:43) \u2013 The criteria for trade secrets (08:20) \u2013 Understanding trademarks, \u201cas long as you use it, you will not lose it\u201d (11:40) \u2013 The importance of a great succession plan in securing your brand&amp;nbsp; (16:00) \u2013 Unless you get a license agreement, it\u2019s not worth it&amp;nbsp; (18:10) \u2013 \u201cSecure the brand so you can secure the legacy so you can secure the bag\u201d&amp;nbsp; (18:30) \u2013 Book your trademark package with Rosezena&amp;nbsp; (20:22) \u2013 Getting your trademark approved&amp;nbsp;  Remember, when you secure your brand, you secure your legacy. Make the steps to protect your legacy by securing your brand today, and leave your mark on history by building a brand that outlives you.&amp;nbsp; &amp;nbsp; Connect with Rosezena:&amp;nbsp;Instagram&amp;nbsp;\/&amp;nbsp;Podcast&amp;nbsp; &amp;nbsp; ","author_name":"Marks of a Mogul","author_url":"https:\/\/securethebrand.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18312251\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18312251"}