{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Identify and Serve Your Niche","description":"Most industries include a broad variety of markets. But when you try to be everything to everyone within an industry, you struggle to get ahead. That\u2019s why finding your niche is critical. Marc Heyneker and his team at Revinate did a lot of work to identify the right audience within the world of hospitality and develop a product that serves them. He shares his process in this episode. ","author_name":"CEO Campfire Chat","author_url":"https:\/\/sterlingwoods.com\/ceo-campfire-chat\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18188291\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18188291"}