{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creativity & Authenticity - Jason Bagley ","description":"Jason Bagley talks about creativity and authenticity in advertising and shares some of the key moments that helped inform his career direction. Jason shares advice for those seeking to enter \u201ccreative\u201d, how to find a brand\u2019s \u201ctruth\u201d and \u201cmotivation. Jason also talks about his involvement in the world famous Old Spice commercial and how it all came together after many tedious 1-take filming sessions. This episode is a must listen if you want to learn how to find direction and a creative voice for your brand.      Highlighted Quote   \u201cTruth\u201d You start by trying to get at the essence or the \u201ctruth\u201d of the brand. What is the essence of that brand? What is at the core? It's Something you don't have to fabricate and if you look in the archives or at the company's behaviour and what has driven this brand\u2026 and you try to get at that truth. Very often you find that it is the motivation or mission of the founder. Resources\/Mentions: Videos Nike - You can\u2019t stop us  Nike - Never too far down Old Spice - Original  Company Wieden and Kennedy  Guest Links Linkedin - Jason Twitter - Jason \/ @Mermacorn Instagram - Jason  Podcast Links: Instagram: @Hopestrategy  Facebook: @hopestrategy  Twitter: @thehopestrategy Youtube The Hope Strategy  ","author_name":"The Hope Strategy Podcast","author_url":"http:\/\/hopestrategy.libsyn.com\/website","html":"