{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"89 - How gamification can improve lives and bottom lines - with Oliver \u0160imko - Part 1","description":"Gamification has become a bit of a buzzword in the last few years, but it\u2019s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies.   When done right, it can lead to engaging and effective solutions in a multitude of areas, from addressing social issues to the adoption of healthy habits to driving engagement, motivating staff, increasing productivity, or improve learning. In this two-part series, I speak with Oliver \u0160imko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures.  Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world. ","author_name":"a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.","author_url":"http:\/\/www.marcastrategy.com","html":"