{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Mora and Henry Reed Built Zoe & Co. Candle Company","description":"Parents Mora and Henry Reed had a big year in 2020: They got married and started their business, Zoe & Co. Candle Company, both during the pandemic. Since launching Zoe & Co. in May, they've met all of their targets and have seen steady growth.  In this episode, Mora and Henry talk about how they began making their hand-poured soy candles as a hobby and how an unfortunate job loss during COVID times led them to turn their hobby into a business. They\u2019ll also talk about their creative process and building a brand for their candles, how their products have evolved over the last nine months, how they balance being a couple, business partners, and parents to 3-year-old Zoe, and their biggest successes and challenges during Zoe & Co.'s first year. This is the third episode in a series highlighting small businesses in Baltimore.  Mentioned in this episode: Zoe & Co. Candle Company \u2013 Mora and Henry\u2019s business that offers candles that currently fall under five scent profiles: fall & holiday, fresh & clean, relax & unwind, masculine, and floral. \u201cIs It Insane to Start a Small Business During Coronavirus? Millions of Americans Don\u2019t Think So.\u201d The Wall Street Journal. September 2020. \u201cIt\u2019s a Terrible Time for Small Businesses. Except When It\u2019s Not.\u201d The New York Times. December 2020. Tortuga Kombucha \u2013 The first episode in the Baltimore series featured Davon Pulliam from the tea-focused kombucha company, Tortuga Kombucha. Row House 14 \u2013 The second episode in the Baltimore series featured Heidi Shenk from Row House 14, an independent stationery brand. The \u201cSweater Weather\u201d candle \u2013 The candle I have and love, which has notes of pecan, cedar, cinnamon, chrysanthemum, apple, berry, and green leaves. The \u201cFor the Love of Chocolate\u201d candle \u2013 The first candle on my wish list with notes of sugar, cream, walnut, fudge, vanilla, and butter. The \u201cRoxanne\u201d candle \u2013 This candle has notes of jasmine, fresh lavender, musk, cedar, and Asian sandalwood. It reminds Mora of her mom, whose middle name is Roxanne. Follow Zoe & Co. Candle Company on Instagram! Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or listen on my website, follow on Instagram (where I am most active), like on Facebook, or email webuiltthislifepodcast@gmail.com! ","author_name":"We Built This Life","author_url":"https:\/\/www.webuiltthislife.com","html":"