{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 34: #BeCowboy with Kosha Irby","description":"Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more. They discussed the PBR\u2019s 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more! Quick links:  PRB.com PBR on Twitter, Facebook and Instagram Kosha Irby on Twitter  ","author_name":"Unobstructed","author_url":"http:\/\/sites.libsyn.com\/247520","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18015149\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/250f71\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/96346643"}