{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#180: 24 Million Customers Can't Be Wrong...","description":" Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency. Paul has marketed phones, food, booze, toys, and SaaS products over the years at both big companies and start-ups. He likes results, and he\u2019s even won a few awards that are sitting on a shelf somewhere. More importantly, he\u2019s written entries for various publications that his mom is extremely proud of. Outside of work, Paul likes to be outside of work\u2014building things at his cabin or sliding down the sides of mountains.  Find Paul  on LinkedIn Check out Freshbooks    The Podcast Lab Is Coming Soon! Let's Build Your Podcasting Empire Step-by-Awesome-Step.  Want to get updates about when we'll launch? Register here How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure \u2013 Your ad can show in the top 5 results on a Google search results page. Reach \u2013 Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop \u201cThe Perfect Google Ad Formula\u201d  Get Instant Access Now! https:\/\/www.philadairtraining.com\/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I\u2019m a huge fan of connecting on social media. If you\u2019re on these social networks, then let\u2019s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now!  ","author_name":"Remember This","author_url":"https:\/\/giftshopforguys.com","html":"