{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Power of Word of Mouth (&amp; How to Harness It) w\/ JP Clement","description":"Word of mouth is one of the most powerful marketing tools.&amp;nbsp; Yet most marketers have know idea how to harness it.&amp;nbsp; You don\u2019t need to wait for it to happen organically\u2026&amp;nbsp; You just need the right strategy. And there\u2019s no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today\u2019s episode, he shares how to harness word-of-mouth marketing effectively (and strategically).&amp;nbsp; What we talked about:  The power of word of mouth How to leverage channels you already use to boost word-of-mouth results Why you need to treat your LinkedIn page as a booth at a virtual tradeshow  This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing.&amp;nbsp; For the entire interview, you can listen to  The B2B Revenue Executive Experience. If you don\u2019t use Apple Podcasts, we suggest this link. ","author_name":"The B2B Revenue Executive Experience","author_url":"http:\/\/www.b2brevexec.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17684240\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/17684240"}