{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Prospecting Response Rates Are Plummeting. Here\u2019s Why. w\/ Kristina Jaramillo","description":"Regardless of what you do, the last year\u2019s been crazy \u2014 COVID, protests, election madness, strange Kubrick obelisks popping up\u2026&amp;nbsp; But if you\u2019re in sales, you can add another 2020 disaster to the list: Plummeting prospecting response rates. To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.&amp;nbsp;&amp;nbsp; In this episode, we discuss:  Why response rates are plummeting How to create an authentic personal brand Why intentionality is key to stopping the response rate drop  Check out these resources we mentioned during the podcast:  https:\/\/stopthesalesdrop.com\/  This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers. For the entire interview, you can listen to  The B2B Revenue Executive Experience. If you don\u2019t use Apple Podcasts, we suggest this link. ","author_name":"The B2B Revenue Executive Experience","author_url":"http:\/\/www.b2brevexec.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17359250\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/17359250"}