{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Breakfast Culture Inside Scoop featuring Jefferson Darrell - Episode 48","description":"Jefferson Darrell is an accomplished marketing communications and change management professional with more than 15 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. He is highly effective in stakeholder relations, negotiating, conceiving, and cultivating mutually beneficial partnerships. Having worked on numerous integrated marketing campaigns on both the agency and client-side, Jefferson brings a broad understanding of the entire marketing mix to every project. In the DEI (diversity, equity, inclusion) space, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and he represented the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC). Jefferson has been an active participant in diversity & inclusion conferences including Progress Together for the Ontario Public Service and Canada\u2019s first ever White Privilege Global Conference at Ryerson University. He was also instrumental in organizing the Science Centre\u2019s involvement in the world\u2019s first Pride in STEM Day on July 5, 2018. Jefferson\u2019s change management project with the Black Coalition for AIDS Prevention (Black CAP) resulted in increased revenue opportunities for the non-profit charity by diversifying the organization\u2019s fundraising and development committee. Jefferson has delivered numerous presentations and keynote addresses about the importance of DEI including: a presentation at the inaugural IDEA (Inclusivity, Diversity and Equity in Advertising) Summit for the Institute of Communications Agencies (ICA), a national webinar for CASC titled \u201cDiversity in STEM (science, technology, engineering, math): What can we learn from Wonder Woman,\u201d and delivering the keynote address about Diversity in Public Relations for Humber College in 2018. He has participated in myriad panel discussions about diversity and inclusion including: \u201cHow to cultivate inclusive workplace cultures\u201d at the IDEA Summit and \u201cDiversity in Public Relations\u201d at the 2018 Global PR Summit. Jefferson earned a Bachelor of Applied Science Degree in Chemical Engineering from the University of Waterloo, a Public Relations Honours Certificate from Humber College, and is a change management, leadership and inclusion graduate from Centennial College and the Canadian Centre for Diversity & Inclusion (CCDI) and working towards the Canadian Certified Inclusion Professional (CCIP\u2122) designation. [00:01 \u2013 03:25] Opening Segment I introduce our guest, Jefferson Darrell [03:26 \u2013 06:01] Wellness Tip of the Week Tips from eatthis.com to help you navigate through your Seasonal Affective Disorder (SAD) [06:02 \u2013 21:26] Who is Jefferson Darrell? Jefferson gives a brief introduction. Keeping yourself grounded Jefferson talks about his wellness practices. Jefferson talks about his background. Where he grew up, where he is now today, and where he wants to be in the future Jefferson\u2019s gratitude list. He talks about the people that were instrumental in his journey. [21:27 \u2013 28:17] The Breakfast Culture Inside Scoop The Story of Breakfast Culture Jefferson talks about their history. The switch from Engineering to Public Relations. What it was like for Jefferson. [28:18 \u2013 45:04] Diversity, Equity, and Inclusion Working with businesses and shifting people\u2019s perspective on diversity Diversity, Equity, and Inclusion Jefferson shares his friend\u2019s story. Teaching empathy Are you interested in pursuing a career in diversity, equity, and inclusion work? Listen to Jefferson\u2019s tips! [45:05 \u2013 50:15] The Manifestation Segment What are your hopes, or where do you see yourself in the next 5 years? \u201cI\u2019m still figuring that out.\u201d Ideally, I\u2019m doing a hybrid, still keeping up Breakfast Culture while bringing my Inclusion and diversity work in-house. [50:16 \u2013 52:40] Closing Segment Follow Jefferson and support his work. See the links below. Final thoughts   Tweetable Quotes: \u201cAt the end of the day, what I\u2019m trying to impart to people and my clients, is empathy.\u201d \u2013 Jefferson Darrell \u201cI try to live by my word. It\u2019s not easy all the time.\u201d \u2013 Jefferson Darrell Connect with Jefferson and Breakfast Culture at https:\/\/www.breakfastculture.ca\/. Follow them on the following platforms: Instagram: @JeffersonDarrell7, @BreakfastCulture Twitter: @JeffersnDarrell, @BreakfastCultu1   Learn more about Evolve Benton at https:\/\/www.evolvebenton.com\/  Listen to more episodes of BOI Meets Wellness at https:\/\/www.boimeetswellness.com\/ Follow us on Instagram https:\/\/www.instagram.com\/boimeetswellness\/ Follow us on Facebook https:\/\/www.facebook.com\/BOIMEETSWELLNESS\/ Follow us on Twitter https:\/\/twitter.com\/thebmwpodcast Check out our new merch store https:\/\/www.boigearstore.com\/ ","author_name":"BOI MEETS WELLNESS","author_url":"https:\/\/www.boimeetswellness.com\/","html":"