{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Uncover Your Church's Distinct Story","description":"When a church is internally healthy and ready to communicate, it can tap into a distinct flavor of communication all its own \u2014 a unique spice and style that resonates with real-life people in their individual communities. These churches show up in personal, authentic ways. They use accessible, relatable language. They repeat that language consistently. And they do it with a specificity and empathy that is others-aware and outward-focused. In other words, they\u2019re good at building trust. When we talk about branding, we're really talking about building trust through your distinct story. It's a powerful tool to reach people for Jesus. But how do you go about uncovering and embracing your church's distinct story?&amp;nbsp; Join Lead Visual Designer Meredith Erwin and me as we&amp;nbsp;give you an outline and activities you can use to do just that.&amp;nbsp; Resource Mentioned:&amp;nbsp;  How to Uncover Your Distinct Story ","author_name":"Making Church Work","author_url":"https:\/\/www.fishhook.us","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17115503\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/90505922"}