{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"151: How To Dominate Podcasting!","description":" If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting?  Join Ray Ortega, Dave Jackson, Angela Connor, and Zack Jackson to music podcasts, getting your show in shape and other stories in podcasting. Title: Spotify says it\u2019s dominating the podcasting market because of a million-plus tiny podcasts Main Takeaway: I'm skeptical. url: https:\/\/www.theverge.com\/2020\/12\/2\/21755151\/spotify-podcasts-anchor-stats-data-wrapped-2020 Title: Text to Podcast Company Launches  Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new \u201ccontent marketing?\u201d  This may be okay for brands I suppose. I just think a connection with hosts being \u201creal people\u201d can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I\u2019m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice.  The call-to-action on their website is \u201cCreate podcasts from any content.\u201d Really? Is that what podcasts should become?  URL: https:\/\/podcastbusinessjournal.com\/text-to-podcast-company-launches\/ Title: Apple Podcasts Names NPR\u2019s Code Switch as It\u2019s First Ever \u201cShow of the Year\u201d Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I\u2019m excited to see happen. Also, the idea of \u201cShow of the Year.\u201d It\u2019s the first but will it become Emmy and Grammy-like? What\u2019s the criteria? Who decided? Was there a submission period? I didn\u2019 t know this was happening and just think it\u2019s worth discussing.  BTW, Code Switch is a really good podcast.   URL: https:\/\/www.npr.org\/about-npr\/940135424\/apple-podcasts-names-nprs-code-switch-as-its-first-ever-show-of-the-year Title:  Why Carmakers Are Getting Into Podcasts and Audio Marketing Main Takeaway: We\u2019ve talked a lot about advertising in podcasting, and it\u2019s usually driven by companies inserting their ads into podcasts and paying the content creators based on the number of impressions. That sort of advertising has been around since the days of the newspaper (maybe earlier), but Hyundai and Ford are bypassing podcasters all together and making their own podcasts that are thinly veiled ads instead. Hyundai created a podcast where they interview musicians and take a \u201cvirtual audio tour\u201d of their home city. They\u2019re integrating all kinds of musical playlists on Spotify and visual elements on their website too. More interestingly though is Ford. They\u2019re bringing back the Bronco and are advertising it through an 8-part \u201cinvestigative\u201d series called \u201cBring Back Bronco: The Untold Story\u201d. If this sort of thing works, will companies start hiring podcast producers instead of paying for ads on established podcasts? Should we start pitching corporate podcast ideas and get some of that sweet sweet cash?  URL: https:\/\/www.adweek.com\/media\/why-carmakers-podcasts-audio-marketing\/ Title:  Bill Gates teaming with actor and activist Rashida Jones for new podcast, \u2018Ask Big Questions\u2019 Main Takeaway: Can we just talk about how random this podcast is? From the article, \u201cA mutual friend suggested the two might have a lot to talk about and the podcast idea was born.\u201d I just started listening to the first episode, but I love Rashida Jones and I\u2019m sure it\u2019s fabulous. I love the idea of interesting people getting together and just creating something like this that is meant to be a limited run. With the pandemic, this seems easier than ever. Who else could we introduce? Kanye and the Pope? Jeff Bezos and the Dalai Lama? Who is your dream team?  URL: https:\/\/www.geekwire.com\/2020\/bill-gates-teaming-actor-activist-rashida-jones-new-podcast-ask-big-questions\/ Title:  I analyzed 20 million Apple Podcasts star ratings. Here\u2019s what I learned Main Takeaway: If you have more than four ratings you are better than 50% of the podcast. The average rating is 4.6 URL: https:\/\/blog.pacific-content.com\/i-analyzed-20-million-apple-podcasts-star-ratings-heres-what-i-learned-d1599a5d0cec You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! ","author_name":"Podcasters' Roundtable","author_url":"https:\/\/podcastersroundtable.com","html":"