{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"David Meerman Scott on how books market an idea, a person or a business","description":"Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing &amp;amp; PR. And it gives you an unfair advantage. &amp;nbsp; ","author_name":"Authors Channel","author_url":"https:\/\/authors.co.uk","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16974740\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/89502338"}