{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Your Company Should Start Building A Sales Force w\/ David Ledgerwood","description":"You need more sales, not more advice.&amp;nbsp; And to get there, you need to build a sales force that has the capacity to work full time from setting appointments to closing deals.&amp;nbsp; To learn more about building a revenue machine, I caught up with David \u201cLedge\u201d Ledgerwood, Co-Founder &amp;amp; Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B technology companies. In this episode, David explains:  His professional journey and how he founded Add1Zero. When businesses should build a sales force and what to look for in a sales team. How to determine a good or bad sales lead.&amp;nbsp;  This post includes highlights of our podcast interview with David \u201cLedge\u201d Ledgerwood, Co-Founder &amp;amp; Managing Partner at Add1Zero. For the entire interview, you can listen to  The B2B Revenue Executive Experience. If you don\u2019t use Apple Podcasts, we suggest this link. &amp;nbsp; ","author_name":"The B2B Revenue Executive Experience","author_url":"http:\/\/www.b2brevexec.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16924964\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/16924964"}