{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AUBREY BERGAUER: Balancing the Challenges &amp; Chaos of Covid in New Modes for Classical Music","description":"Aubrey Bergauer (U.S.A.) defies trends and then makes her own. Hailed by San Francisco Chronicle as a \u201cdynamic and innovative administrator,\u201d her focus on not just engaging\u2014but retaining\u2014new audiences grew Seattle Opera\u2019s BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to double the size of its audience and nearly quadruple the donor base. &amp;nbsp; Praised by Wall Street Journal for leadership which \u201cpoints the way to a new style of audience outreach,\u201d and which drove the California Symphony to become \u201cthe most forward-looking music organization around\u201d (San Jose Mercury News), Bergauer\u2019s ability to strategically and holistically examine and advance every facet of the organization, instilling and achieving common goals and vision across what are usually siloed marketing, development, and artistic departments creates a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, classical music is Bergauer\u2019s vehicle to make the world around her better, through programs that champion social justice and equality, through marketing and audience development tactics on the forefront of trends and technology, and through delivering revenue and results in the rapidly changing landscape of funding, philanthropy, and consumer behavior. Bergauer shares these ideas in her consulting work and in speaking engagements across North America, including conferences for Adobe\u2019s Magento, TEDx, Blackbaud, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras. Website &amp;nbsp; ---------- Make Monday Mine is hosted by Deborah Claire Procter and produced by Clear Insight Productions This is about conversations so we\u2019d love to hear your thoughts and take-aways.&amp;nbsp; Email your questions and comments to: comments@makemondaymine.com If you enjoyed this episode then it would be wonderful if you can head over to  Apple Podcasts and kindly leave us a rating, a review and subscribe! ---------- &amp;nbsp;\ud83c\udfa7 Ways to listen and subscribe to Make Monday Mine  Listen on Podcast Page  Listen on Apple Podcasts  Listen on Amazon \/ Audible  Listen on Backtracks Listen on Spotify Listen on Player FM  SIGN UP FOR CLEAR INSIGHT PRODUCTION\u2019S NEWSLETTER  HERE! ","author_name":"Make Monday Mine","author_url":"http:\/\/makemondaymine.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16758491\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/89054519"}