{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Re-Brand Your Care Operator - And Embed A Clear Mission, Vision And Values","description":"This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction.&amp;nbsp; In this episode we examine:  The process from beginning to end in setting a new and clear mission statement, vision and values  How to re-brand, including the details and meaning of a new logo and colours associated with your operator.   How to involve staff, including \u201croadshow consultations\u201d when your leadership team hold events at your homes to familiarise themselves with your staff\u2019s opinions and views, and conducting Facebook polls   How to embed your mission, vision and values throughout all operations, including recruitment and hiring of staff   How to know if your staff fully understand your mission, vision and values  The role of PR and marketing, particularly promoting \u201cgood news\u201d stories to the media   Get Free&amp;nbsp;Video On 7 Vital \u2013 And Proven \u2013 PR And Marketing Things You Must Do To Get More Enquiries And Fill Your Care Or Nursing Home Beds Faster ","author_name":"Care Home PR And Marketing Masterclass Podcast","author_url":"http:\/\/www.springup-pr.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16634891\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/88359206"}