{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Dreams Aren't This Good with Matt Bennett","description":" This episode is a sit down chat with Matt Bennett, the founder of DREAMS AREN'T THIS GOOD.  DATG is a craft salsa and tortilla chip brand that's flying off grocery store shelves in the New York area, with plans to expand distribution into the rest of the country.    The brand was founded by Texas native, now New Yorker, Matt Bennett, who started making his own salsa when he was a teenager.  Since his move to New York a few years ago, he\u2019s moved beyond the original Tex-Mex flavors and has started incorporating all kinds of ingredients to come up with new adventurous flavor combinations like Just Dance (jalapeno pineapple), Now or Never (avocado pepper) and Girls Girls Girls (blueberry coconut).  Matt\u2019s goal is to eventually have DATG become "the Ben & Jerry\u2019s of salsa."   Matt sees lots of potential in the stale salsa\/condiment space, where there is virtually no brand loyalty.  He's looking to change that by making his salsa an experience and make an emotional connection to consumers. With a focus on flavors, not heat levels, DATG are the freshest shelf-stable and clean-label  packaged salsa and chips currently available on supermarket shelves in New York.  All the products smell and tastes as if they were made just hours ago.     https:\/\/thomsinger.com\/podcast\/dreams-arnt-this-good ","author_name":"Making Waves at C-Level","author_url":"http:\/\/www.thomsinger.com\/podcast","html":"