{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Important is an Elevator Speech?","description":"\u201cWhy should someone spend time with you?\u201d  That was the question I asked the six sales people who were the subjects of an intense week-long training session.            The response?  Blank stares. Some uncomfortable fidgeting.  Nothing anywhere close to a coherent, persuasive response.  That experience made me realize the need for what I call a \u201cvalue-added proposition,\u201d and what many people refer to as an \u201celevator speech.\u201d  It is a well-thought-out, meticulously prepared, and memorized set of ideas that ultimately answer the question above.  ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"