{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Do Email Marketing","description":"Recently a client asked to cancel our services. And it\u2019s the craziest reason of all\u2026 because\u2026 he was really happy with our work.    I go into the back story in this podcast. Unfortunately, it\u2019s going to cost him hundreds of thousands of dollars. Not because he\u2019s asked to stop getting OUR help. But because he\u2019s decided to blow off email as a channel.    No joke.   And that\u2019s the reason for the cancellation. I know that it\u2019s not my responsibility to educate every single person. But I do have some responsibility to use my experience and tell people how to use email as a channel. Simply put, those in the \u201cknow\u201d always report the same thing: email is their profitable channel.    For this reason, this episode will cover:   - Email list as an equity - How attribution works - Challenges of using Facebook only - Using emails for ads   If you want to get massive ROIs from your email, tune in to this podcast. ","author_name":"The Content Hacking Show","author_url":"https:\/\/fubbi.co\/podcasts\/","html":"