{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Future of Public Relations, Influencers, & Content Creators","description":"   Do you want brands to actually see the value you bring to the table and yes, we\u2019re talking about paid brand deals? In this episode of On The Move, I sit down with Katherine McDermott to break down what creators should really know when it comes to negotiating brand campaigns, understanding their worth, and positioning themselves as a true marketing channel for brands. Katherine McDermott is a Public Relations and Influencer Marketing Strategist. She began her career in PR running the marketing department of a multi-million dollar tech startup and later worked as the Director of Marketing for HGTV\u2019s Property Brothers. Throughout her career, Katherine has worked with household-name brands, celebrity creators, and leading companies in the influencer and media space. Episode Notes: \u2022 Understanding the value creators bring to brands \u2022 How to confidently negotiate brand campaign deals \u2022 Why micro and nano influencers are shaping the future of the creator economy \u2022 How Kalypso is helping creators better understand and report brand deal performance If you're a creator looking to land more brand partnerships and build stronger relationships with brands, this episode is full of insight. Listen now. Connect with Katherine! Katherine's Instagram To stay in touch and receive exclusive content in regards to the podcast, career advice, and more, sign up for the newsletter! \u2728 If you loved this episode, please rate + review the show! Tag @onthemovewithyessi on Instagram so we can repost you! \u2728 ","author_name":"On The Move with Yessi Bause","author_url":"https:\/\/yessibause.com","html":"