{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Purpose Drives Profits: How to Really Be Customer-Centric w\/ Lisa McLeod","description":"A noble purpose isn\u2019t something that just happens. &amp;nbsp; It\u2019s not like you need Bill Gates\u2019 success to have one. &amp;nbsp; In reality, it\u2019s the other way around.&amp;nbsp; &amp;nbsp; Today, I\u2019m joined by Lisa McLeod, best-selling author of  Selling with Noble Purpose and Founder of McLeod &amp;amp; More, to discuss why finding purpose is such an important step for any successful organization.&amp;nbsp; &amp;nbsp; Lisa explains: &amp;nbsp; - Why you need a purpose &amp;nbsp; - How to find your aim and your lane &amp;nbsp; - Why success means being able to sit with uncertainty &amp;nbsp; - Why your customers should value you and not just your product &amp;nbsp; This post includes highlights of our podcast interview with Lisa McLeod, best-selling author of  Selling with Noble Purpose and Founder of McLeod &amp;amp; More. &amp;nbsp; For the entire interview, you can listen to  The B2B Revenue Executive Experience. If you don\u2019t use Apple Podcasts, we suggest this link. ","author_name":"The B2B Revenue Executive Experience","author_url":"http:\/\/www.b2brevexec.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16375163\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/16375163"}