{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!","description":"This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident. * What your online landing page from an advert should look like by using the correct text, video and images * Why you should convey the USP of your care homes, and show how during Covid residents are being kept safe  * How to build \u2018lead triggers\u2019 into landing pages so families actually get in touch! * How, why, and when you should embed form submission boxes and options to download brochures.  * Why ALL these lead triggers should be on 1 landing page. * How, by increasing the rate of a family member getting in touch, you're reducing your cost per inquiry.&amp;nbsp; * Why for care and nursing homes you should be aiming for a 3% &quot;click to lead&quot; rate. ","author_name":"Care Home PR And Marketing Masterclass Podcast","author_url":"http:\/\/www.springup-pr.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16328702\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/85512635"}