{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 10 | How to Choose a Legally Strong Brand Name | Erica DiAngelo","description":"Have you ever heard the quote by Jeff Bezos, \u201cYour brand is&amp;nbsp;what other&amp;nbsp;people say about you when you're not in the room.\u201d  On this week\u2019s episode of the Make a Seat podcast, Erica covers all things naming and trademarks. From the legal considerations when selecting your brand name, trademarking sub-brands, to the importance of reputation and goodwill. Enjoy! ","author_name":"Make A Seat","author_url":"http:\/\/makeaseat.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16236617\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/84884186"}