{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bringing a New Business to Market","description":"I\u2019m working with a business partner and long-time friend to launch a new business. And we\u2019re at the stage where we\u2019re starting to think about the hooks and offers. &amp;nbsp; Today\u2019s episode will focus on the stuff we\u2019re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I\u2019ll cover include: &amp;nbsp; - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market &amp;nbsp; Listen here to find out more about our checklist and how you can apply it to new campaigns. ","author_name":"The Content Hacking Show","author_url":"https:\/\/fubbi.co\/podcasts\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/16193309\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/045974\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/16193309"}