{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"A Deep Dive into the World of Kombucha with Hannah Crum of KBI","description":"Today\u2019s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.  Today, we\u2019re chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the "Kombucha Momma", has a profound understanding of the industry, best practices, and what it takes to be a success. As you\u2019ll soon hear, Hannah\u2019s demeanor is as effervescent as the Kombucha her trade association represents.  If you\u2019ve ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today\u2019s deep dive into the rapidly evolved world fermented tea! Hannah's Recommended Reads: Crucial Conversations Resources: Kombucha Kon 2020 ","author_name":"Food Marketing Nerds Restaurant and CPG Marketing Podcast","author_url":"http:\/\/foodmarketingnerds.com","html":"