{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Close the Sale with this 4 Step Sales Process","description":"Do you feel better using the word \u201cpersuasion\u201d instead of \u201csales\u201d?  To many, sales is a dirty word.  Slimy even.  We\u2019ve all encountered that one person who changed our perception of a salesman\/saleswoman\/salesperson forever, and not in a positive way. If you feel like you\u2019re being slimy in your sales conversations potential customers are picking up what you\u2019re putting down.  You might find yourself spending so much of your time and energy focused on trying not to feel slimy that you aren\u2019t fully present in a sales conversation.  Or maybe sales copy is taking weeks to write because you keep second guessing every single idea we come up with. First, let\u2019s change the idea of \u201csales\u201d to \u201cpersuasion\u201d and see how that resonates with you.  Whichever word you choose, there are 4 elements that you want to ensure you are utilizing to get your message across. Whether it's your sales copy in your marketing or whether you're actually having a conversation with someone on the phone or in person, you need to include these: emotion, motivation, value, and the close.  This  4 step sales process of sales conversation or sales copy will ensure you will convert more customers in your business.   In this podcast you\u2019ll find examples of how to include emotion, motivation, value and the close in a conversation.  You\u2019ll be able to write your copy and have those conversations without feeling slimy or sleazy. ","author_name":"ultimatebizbuilder's podcast","author_url":"http:\/\/www.jeremykenerson.com","html":"