{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #148 - How To Make Product-Led Growth Work For You \u2014 Even in the Most Technical of Spaces","description":"In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully. &amp;nbsp;  Product-led growth is a huge trend in marketing these days, but traditionally it works best for products that are fairly straightforward, like Netflix and Spotify.   Leveraging product-led growth for a highly technical audience can be tricky, but it can pay off immensely. Jason says it helps him generate interest amongst developers and data scientists, who typically don\u2019t care about flashy marketing initiatives \u2014&amp;nbsp;they just want to try the product out.   Once a user has opted into a free trial or freemium product, you have to nurture them through the process. It\u2019s like a Ferrari, Jason explains. You can\u2019t just throw someone into the driver\u2019s seat and say, \u201cGo.\u201d  &amp;nbsp; &amp;nbsp; ","author_name":"AMP UP Your Digital Marketing","author_url":"https:\/\/blog.gaggleamp.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15919244\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15919244"}