{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #147 - How To Execute Marketing Campaigns in a Highly Regulated, Highly Targeted, and Highly Misunderstood Industry","description":"In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO. They talk about what executing marketing campaigns looks like when working in a highly regulated, highly targeted, and highly misunderstood industry.   Clinical trials are an integral part of health care, but they\u2019re often misunderstood. (Thanks, Hollywood.) At any given time, there are hundreds of thousands of clinical trials registered across the world. Each one needs a specific number of participants who meet a specific set of criteria. As the PR manager of PSI CRO, it\u2019s Kayt Leonard\u2019s job to find these participants. \u201cThere's no template we have,\u201d Kayt says. \u201cThere's no ability to look through previous campaigns and see, \u2018All right, this patient population worked; these advertisements and keywords worked.\u2019 We really build out every single campaign and every single persona as if it's the first time we've ever done it.\u201d     ","author_name":"AMP UP Your Digital Marketing","author_url":"https:\/\/blog.gaggleamp.com\/podcasts","html":"