{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #85 - Should Your Brand Enter Controversial Conversations?","description":"In this week\u2019s episode Content Marketing Institute\u2019s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you\u2019re all in with content marketing (and tells you what to do if you\u2019re not). And that\u2019s a wrap for the week ending September 4, 2020. &amp;nbsp;       INTERVIEW&amp;nbsp;OF THE WEEK&amp;nbsp; &amp;nbsp;Joe Pulizzi, founder, Content Marketing Institute&amp;nbsp; Joe is the Amazon bestselling author of&amp;nbsp;Killing Marketing (along with Robert Rose) and the author of Content Inc. and&amp;nbsp;Epic Content Marketing, which was named a \u201cmust-read business book\u201d by Fortune Magazine. His latest book is his debut novel, The Will to Die. &amp;nbsp; He\u2019s founded three companies, including the&amp;nbsp;Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation,&amp;nbsp;the&amp;nbsp;Orange Effect&amp;nbsp;(OEF), delivers speech therapy and technology services to children in more than 25 states.&amp;nbsp; Get more from Joe:&amp;nbsp; Visit https:\/\/www.joepulizzi.com\/ Subscribe to&amp;nbsp;The Random Newsletter: https:\/\/www.joepulizzi.com\/signup\/ OUR CONTENT MARKETING IDEA&amp;nbsp;OF THE&amp;nbsp;WEEK&amp;nbsp;          Go All In With Content Marketing or Do Nothing: #CMWorld&amp;nbsp;  https:\/\/contentmarketinginstitute.com\/2016\/09\/all-in-content-marketing\/ &amp;nbsp;    ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15859403\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15859403"}