{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Raise Your Visibility - with Annie Scranton","description":"If you want to raise your visibility by being interviewed on TV or by print journalists, this is the episode for you. Join us to learn more!   Annie Scranton is the founder and president of Pace Public Relations. Annie and her team focus solely on media relations, getting their clients placements on traditional news outlets on TV, radio, print, and digital. On any given day, Pace PR has multiple clients on national TV, which isn\u2019t easy to do. Acting as a guest booker for major media networks like CNN, FOX News, CNBC, MSNBC, and ABC, Annie\u2019s brand of public relations combines her unique understanding of behind - the - scenes TV and her unparalleled list of contacts. In this episode, Annie shares how she was able to go from trial to triumph and rebuild after a setback, her secret sauce to getting her clients booked on TV with media coverage to build their brands, and what a personal brand is and why it\u2019s important to have one.    Who should be on TV?   Annie says that it takes a telegenic person to be on TV, and what she means is someone who comes to life on camera. Even in TV news, someone\u2019s performance element is almost as important as what they actually say. It takes substance and an interesting point of view to be a good guest. If you hold opinions that match with 99% of the population, then it\u2019s harder to get booked on TV, but a counterintuitive perspective or unique point of view will get you booked faster. How you relate to viewers is important because TV doesn\u2019t offer many second chances. That first TV interview is vitally important because the competition is fierce. In appearing on any TV show, you have to put in the work to understand the brand and ask how you can fit into that conversation. It takes reframing your thinking to understand the tone and learn what\u2019s important to the producers.    Why public relations?   A layoff from one show at age 28 led Annie to launch a job search that changed her life. A publicist offered her a job if she could get his client booked on a national TV show, which she accomplished in about five minutes. Annie calls this her lightbulb moment of recognizing her special currency in understanding the networks and how they operate, along with the necessary high - quality connections to people in the business by building her brand.   Going all in   Even though she still worked at a TV network for a time, Annie kept doing PR work on the side. It became so busy that she couldn\u2019t do both jobs well, so she used her nest egg to take the leap of faith and start her own business out of her studio apartment, with her phone and computer. She slowly added more staff members as her business grew organically.    What is PR?   The specialty of Annie\u2019s company is media relations, which means she helps her clients get featured in the media, including TV, radio and podcasts, and interviews for newspapers, magazines, and websites. PR is figuring out what is interesting about a client\u2019s business, product, or brand, and how those qualities can be made relatable to a producer, editor, or journalist. Another critical component is that the client has to be interesting to the readers or viewers. Those placements are beneficial to the clients in growing their business, raising money, and booking speaking engagements.    Personal branding   Everyone can benefit from personal branding because there is more competition than ever before. Whatever your industry, there are many others with whom you\u2019re competing for business. You must be able to articulate what sets you apart as unique and the best choice. More success will follow, and you\u2019ll have a more fulfilling career and more happiness. Distinguishing and differentiating yourself is essential in today\u2019s world, especially for women, because women don\u2019t usually advocate for themselves as strongly and confidently as men do.    Dealing with jealousy   Annie\u2019s viewpoint is that if someone is competitive and jealous of you, that\u2019s on them. You need to conduct yourself with dignity, respect, and fairness, and nothing else matters. Haters and backstabbers will always exist, but you have to have faith in yourself, your work, and your values. Annie explains how she helps clients better understand themselves and their brand to build the confidence they need to survive and thrive.    How you pitch yourself   Pitching yourself means presenting a solution that interests others. In pitching yourself to the media, you can provide them with an interesting angle or story idea that gives a solution to their daily task and deadline. In pitching yourself for a promotion, highlight the benefits to the company so that you become a solution to a problem. Present how you what you\u2019re asking for will affect the company\u2019s bottom line, along with being useful and helpful. Annie explains how the pitching process has changed during the coronavirus pandemic.    Stand out from the noise   Annie stresses the need to know your audience. Right now, every pitch needs to tie into the pandemic or the general election to be relevant to cable news. The luxury lifestyle retail space is still relevant in certain places, but can still be tied to the pandemic if you pivot to more of a thought leader capacity. A thought leader is an expert in their industry who has insights into trends and forecasts. Thought leaders also point out strong examples and lessons to be learned. They are able to contextualize what they have learned, so it\u2019s interesting, useful, and helpful to others in that space.  Highlights of this episode:   2:18 - Who should be on TV? 7:24 - Understanding the brand 8:34 - Annie\u2019s journey to public relations 12:48 - Becoming a PR agency 15:16 - What\u2019s useful about PR 18:34 - Doing things the smart way 22:18 - Why personal branding is important 28:42 - Combatting competitiveness 34:10 - The importance of your pitch 40:35 - How we stand out 42:49 - Become a thought leader 44:50 - Fem Five   Resources mentioned:   www.pacepublicrelations.com   Find Annie on Twitter:  @AnnieScranton   The Truths We Hold by Kamala Harris   Fem Five:   Favorite book to recommend for women? \u201cThe Truths We Hold by Kamala Harris\u201d   Favorite self - care hack? \u201dMeditation every morning and working out whenever possible.\u201d   Best piece of advice and who gave it to you? \u201cMy mom made me believe that I could do and be anything I wanted.\u201d   Female CEO or thought leader you\u2019re into right now? \u201dGloria Steinem, Ruth Bader Ginsburg, Hillary Clinton, and Alexandria Ocasio-Cortez.\u201d   One piece of advice you\u2019d give your five years younger self? \u201cDon\u2019t stress as much. It\u2019s not worth it. LIve your life with authenticity and integrity. Things will work out.\u201d ","author_name":"The NextFem Podcast | Real-Talk with Successful Women","author_url":"http:\/\/www.nextfem.com\/blog\/","html":"