{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #84- Do Me a Favor: Playing Chicken With Audience Trust","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose&amp;nbsp;talks about&amp;nbsp;asking for&amp;nbsp;favors before earning audience trust. He talks with Bynder\u2019s Brian Kavanaugh about&amp;nbsp;the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that\u2019s a wrap for the week ending August, 28, 2020.&amp;nbsp;         INTERVIEW&amp;nbsp;OF THE WEEK Robert\u2019s&amp;nbsp;guest this week is&amp;nbsp;Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.&amp;nbsp;&amp;nbsp; Learn more about Brian and Bynder:&amp;nbsp;  Visit the&amp;nbsp;Bynder website: https:\/\/www.bynder.com\/en\/&amp;nbsp; Check out Bynder partner&amp;nbsp;Stackla for more on UGC: https:\/\/stackla.com\/ Connect with Brian on&amp;nbsp;LinkedIn: https:\/\/www.linkedin.com\/in\/brian-kavanaugh-a1b53b19\/&amp;nbsp;  &amp;nbsp; OUR CONTENT MARKETING IDEA&amp;nbsp;OF THE&amp;nbsp;WEEK&amp;nbsp;            Want to be Trusted? Here\u2019s a Crash Course in Brand Journalism&amp;nbsp;  https:\/\/contentmarketinginstitute.com\/2019\/02\/trusted-brand-journalism\/ &amp;nbsp;    ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15767588\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15767588"}