{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode # 145 - Times Have Changed \u2014 and So Have Your Customers. Here\u2019s How to Relearn Your Target Audience\u2019s Needs","description":"In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of user testing and why it\u2019s more important now than ever. &amp;nbsp;  Building your buyer persona based on data and intuition is limiting because you\u2019re missing the why behind your customers\u2019 decisions.   User testing helps you connect and empathize with your customer base. By getting feedback directly from members of your target audience, you can optimize the customer experience.   COVID-19 has drastically changed the way people live, and it\u2019s forcing brands to relearn their customers \u2014 their new behaviors, needs, and buying habits.  &amp;nbsp; &amp;nbsp; ","author_name":"AMP UP Your Digital Marketing","author_url":"https:\/\/blog.gaggleamp.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15662390\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15662390"}