{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #81 -  How Are Marketers Embracing the Chaos?  ","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the&amp;nbsp;rising&amp;nbsp;importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that\u2019s a wrap for the week ending August 7, 2020.&amp;nbsp; INTERVIEW&amp;nbsp;OF THE WEEK&amp;nbsp;&amp;nbsp;&amp;nbsp; My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she\u2019s \u201cchallenging conventional wisdom and changing the customer conversation \u2026 one Oxford comma at a time,\u201d which immediately makes me a fan.&amp;nbsp;At Corporate Visions, Leslie helps&amp;nbsp;B2B companies develop the messages, content,&amp;nbsp;and selling skills to master the four most critical value conversations. Learn more about Leslie:&amp;nbsp;  Follow her on&amp;nbsp;Twitter @leslietalbot Or LinkedIn: https:\/\/www.linkedin.com\/in\/leslietalbot\/ Visit https:\/\/corporatevisions.com\/   CONTENT MARKETING IDEA&amp;nbsp;OF THE&amp;nbsp;WEEK&amp;nbsp;&amp;nbsp;&amp;nbsp; 3 Questions to See If You Should Tackle Trending Topics&amp;nbsp;  https:\/\/contentmarketinginstitute.com\/2020\/07\/questions-tackle-trending-topics\/ ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15492023\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15492023"}