{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing - Building a Winning Hearth Company (8 of 8)","description":"Most hearth companies today are drowning in the rising costs of advertising with no one to help them. No matter what you do, you can\u2019t seem to get the results that you want while, all the while, advertisement costs continue to skyrocket. In today's episode, we close our series on the eight departments of a winning hearth business by talking with Grant Falco (Owner, Falco's) about marketing. The truth is that marketing should be a faucet to your customers that you control, not a blackhole that your dollars go into never to be seen again. If this sounds like the world you\u2019ve been living in then this episode could change the trajectory of your business. In this conversation, learn: The difference between Branding and Marketing (and why it matters) Why most companies miss the boat when it comes to their message (this is a big deal) A real-life case study that saved thousands in marketing costs (and doubled sales at the same time) Don\u2019t go another day flushing away your hard earned dollars because you don\u2019t have a marketing strategy in place. Rather, take control of your marketing, create a message that\u2019s compelling to your customers, and grow your company like never before.   Falco's #SpokaneRises Video: https:\/\/youtu.be\/o2RnZShihoY   To support The Fire Time Podcast financially, check out our Patreon site: https:\/\/www.patreon.com\/itsfiretime Click here to join The Fire Time Network ","author_name":"The Fire Time Podcast","author_url":"http:\/\/www.itsfiretime.com","html":"