{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Differentiation Is More Than Your People, Culture &amp; Values w\/ Chala Dincoy","description":"What makes your company special? &amp;nbsp; Is it your people? Experience? Customer service? &amp;nbsp; Probably not. Everyone says that about their company.&amp;nbsp;And if you\u2019re saying the same thing as everyone else, you may as well not be saying anything. &amp;nbsp; That\u2019s why I caught up with Chala Dincoy, CEO &amp;amp; Founder at The Repositioning Expert, to learn more effective ways to stand out from the crowd.&amp;nbsp;&amp;nbsp; &amp;nbsp; Chala covered: &amp;nbsp; - Why most companies are poorly differentiated &amp;nbsp; - The formula for successful differentiation &amp;nbsp; - The top 5 mistakes companies make in their messaging &amp;nbsp; Check out these resources we mentioned during the podcast: &amp;nbsp; - https:\/\/program.repositioner.com\/podcastgift &amp;nbsp;  -  https:\/\/www.amazon.com\/How-Friends-Apple-Wins-Customers-ebook\/dp\/B016WU808A &amp;nbsp;  - https:\/\/www.amazon.com\/Make-Anyone-Like-Seconds-Less-ebook\/dp\/B07PWGPDX6\/ref=sr_1_2?dchild=1&amp;amp;qid=1595487660&amp;amp;refinements=p_27%3AChala+Dincoy&amp;amp;s=digital-text&amp;amp;sr=1-2&amp;amp;text=Chala+Dincoy ","author_name":"The B2B Revenue Executive Experience","author_url":"http:\/\/www.b2brevexec.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15429191\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15429191"}