{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #79 - All Audiences Are Not Good Audiences ","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy \u2013 and why search \u201csucks\u201d so much now. And he points you to an article that explains how to bring audiences together \u2013 even in the social-distancing era. And that\u2019s a wrap for the week ending July 24, 2020. NEWS ITEM OF THE WEEK Why Does Search Suck? https:\/\/www.mediapost.com\/publications\/article\/353308\/why-does-search-suck.html INTERVIEW OF THE WEEK Robert\u2019s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He\u2019s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says \u00ad\u2013 most of all \u2013 he\u2019s a content guy. Learn more about Ian: Connect with him on Twitter: https:\/\/twitter.com\/IanTruscott Visit Rockstar CMO: https:\/\/rockstarcmo.com\/ Visit appropingo :https:\/\/appropingo.com\/ OUR CONTENT MARKETING IDEA OF THE WEEK How to Bring Audiences Together in the Social-Distancing Era https:\/\/contentmarketinginstitute.com\/cco-digital\/systems-issue\/editorial-operations\/virtual-event-strategy\/  SPONSOR SiteCore A well-known marketing saying goes, \u201cContent is king\u201d. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content \u2013 from beginning to end.  There is a  new post-event guide titled \u201cUnderstanding the end-to-end content lifecycle\u201d, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.   Download the guide today at: https:\/\/cmi.media\/sitecore-lifecycle ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"