{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)","description":"In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:  The relationship between marketing and innovation. Human psychology and behavioral economics. The importance of framing. \u201cStated\u201d preferences and \u201cRevealed\u201d preferences  Follow Rory on Twitter (https:\/\/twitter.com\/rorysutherland) and check out his books here (https:\/\/www.amazon.com\/Rory-Sutherland\/e\/B07L3WRSWM?ref_=dbs_p_ebk_r00_abau_000000) ","author_name":"Infinite Loops","author_url":"https:\/\/infiniteloopspodcast.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15317927\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15317927"}