{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What\u2019s in a Name? \u2013 How to use naming and language to build your brand and business","description":"How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years\u2019 experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer, and Febreze. In this fascinating conversation, The Conference Board Marketing Institute Leader, JP Kuehlwein, discusses with David how the right name can be used to tell the product\u2019s story, and how it relates to other important branding elements like design, visual identity, and communications. ","author_name":"Influencers","author_url":"http:\/\/tcbinfluencers.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15312890\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15312890"}