{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"BBF262: Removing the fluff from your sales process","description":"Summary All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what \u201csales\u201d really means. He\u2019s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he\u2019ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams. See some of Chad\u2019s top tips below: ** [5:15 - 5:25] Chad was trained in the value selling framework 18 years ago and it totally transformed his career. ** [6:20 - 6:35] Value isn\u2019t what I think value is. Value is what the other individual I\u2019m talking to thinks. ** [14:45] - [15:10] If you can\u2019t step back then you\u2019ll never get a new perspective. You must make the effort to disengage. ** [16:05] - [16:20] Sales people are always looking for a silver bullet. There isn\u2019t one! The sooner you realise this, the sooner you will create an effective process. ** [36:40] - [37:30] When planning the direction of your business, it should always go back to \u201cwhy?\u201d. If you don\u2019t know the \u201cwhy\u201d of what you\u2019re doing, you shouldn\u2019t be doing it. Get out of the way of your own assumptions! ** [40:20] - [41:00] Educate yourselves about what sales really means. You want people who solve problems, rather than push benefits. In this episode of Business Brain Food you will learn: ** The battle of marketing people V sales people ** How do people end up in sales? ** Commission V permission ** How to plan ahead in a post-COVID world ** Proven predictable value explained ** Where businesses get their sales training wrong Resources mentioned in this episode: ** If you\u2019re a business coach, business adviser or would like to become one, go to: https:\/\/maxmyprofit.com.au\/business-exceleration.html ** All previous BBF episodes & show notes can be found at http:\/\/www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https:\/\/www.facebook.com\/groups\/BusinessBrainFood\/ ** Twitter: https:\/\/twitter.com\/bfewtrell Call to action: Remember that sales is a long-term thing, not just a short-term sales pitch. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 ","author_name":"Business Brain Food","author_url":"http:\/\/businessbrainfood.libsyn.com\/webpage","html":"