{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #141 - Employee Advocacy Platforms: Getting Buy-In From Execs and Employees","description":"In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who\u2019s spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses strategies he\u2019s used to successfully implement employee advocacy programs. You\u2019ll learn: &amp;nbsp;  Employee advocacy platforms can reap a number of benefits, including an increase in brand engagement, product feedback, and sales leads.   Getting buy-in from executives and employees isn\u2019t always easy, but start with a \u201cpilot program,\u201d a small group of people who are already social media savvy.   It\u2019s essential to prove the value of an employee advocacy platform, especially to executives, by presenting them with backend reporting and metrics.  &amp;nbsp; &amp;nbsp; ","author_name":"AMP UP Your Digital Marketing","author_url":"https:\/\/blog.gaggleamp.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15084671\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/15084671"}