{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S2 E466: Encore Episode - Your story is better than your statement","description":"With more ways than ever to connect with customers, we now have more ways to miscommunicate with them, as well! On today\u2019s PROJECT DISTINCT, Scott McKain takes a look at the most impactful \u2014 and memorable \u2014 form of distinctive business communication: narrative. Here\u2019s why the stories you tell are more memorable than the statements you share \u2014 ","author_name":"It's What You Stand FOR: Beyond Distinction with Scott McKain","author_url":"https:\/\/ScottMcKain.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15071552\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/33851624"}