{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #75 \u2013 Are You Working With Flat-Earth Marketers?\u00a0","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose wonders if we\u2019re marketing on a flat earth. He talks with Content Monsta\u2019s A. Lee Judge about whether marketing is keeping its fair share of budget \u2013 and about all things video. And he points you to an article about when to make (and when to break) content rules. And that\u2019s a wrap of the week ending June 26, 2020. NEWS ITEM OF THE WEEK Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests https:\/\/www.wsj.com\/articles\/marketing-is-keeping-its-share-of-company-spending-cmo-survey-suggests-11592304300 INTERVIEW OF THE WEEK Our guest this week: A. Lee Judge is the founder of digital content agency Content Monsta, which works with on-the-ground content producers around the world. As an entrepreneur with a background in media production, a career in marketing, and experience in hacking social media from its beginnings, Lee saw the opportunity to bring his marketing, media production, and social media expertise under one effort to build strong brands.  Listen in, then learn more about Lee:  Visit the Content Monsta website.  Follow him on LinkedIn: https:\/\/www.linkedin.com\/in\/aleejudge\/  Follow him on Twitter. https:\/\/twitter.com\/aleejudge Listen to The Business of Marketing: https:\/\/contentmonsta.com\/the-business-of-marketing-podcast\/ CONTENT MARKETING IDEA OF THE WEEK  No One Can Break Your Content Rules if They Don\u2019t Exist.   https:\/\/contentmarketinginstitute.com\/2020\/02\/break-content-rules\/ SPONSOR Sitecore  As\u202fthe well-known marketing saying goes, \u201cContent is king.\u201d And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.\u202f  Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content \u2013 from beginning to end.\u202f  There is a new post-event guide titled \u201cUnderstanding the end-to-end content lifecycle,\u201d with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. \u202f Download the guide today: https:\/\/cmi.media\/sitecore-lifecycle ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"