{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"User Experience with David Tsai WizardCast 111","description":"Send Us Your Feedback &amp;amp; Suggestions!  Voicemail: 608.492.0321 (Note please tell us in your message if you do NOT want your voicemail to be included in the podcast). Email: wizardcast@thewizardnews.com Website: https:\/\/thewizardnews.com\/wizardcast_home\/contact-us-wizardcast  What is User Experience and why is it important to us as Admin and Devs?&amp;nbsp; Show Overview 0:00 I give up! 1:31 Introduction 2:31 Joke 3:36 David Tsai User Experience Lead for IdeaExchange at Salesforce 4:42 What is User Experience 5:35 Difference between End User and Customer 9:40 A storied difference to solving problems. Story-driven problem statements 15:00 Salesforce Relationship design 23:50 The User Experience journey for Prioritization on the IdeaExchange 39:43 Continuous improvement 49:25 Outro 51:20 Post Outro  Book recommendations  Competing Against Luck  Links in This Show  Relationships by Design - Salesforce  &amp;nbsp;  Better Build with Ux Trailhead App Design and Prototyping Trailhead   FEEDBACK You can ask your questions, make comments, bad jokes, and your requests! &amp;nbsp;  Contact Us via Website https:\/\/thewizardnews.com\/wizardcast_home\/contact-us-wizardcast Leave a Voicemail 608.492.0321 (Note please tell us in your message if you do NOT want your voicemail to be included in the podcast). Email wizardcast@thewizardnews.com   HELP US SPREAD THE WORD! We'd love it if you could please share #WizardCast with your twitter followers. Click here to post a tweet! Amazon Alexa Skill - REVIEW US ON APPLE PODCASTS! Review Us Support the show!  WizardCast Merchandise Store Shop On Amazon Libsyn podcast hosting:&amp;nbsp; Get a free month with promo code: podmagic Other Ways To Support   Participate In The Show!  Share an IdeaExchange idea for our Ideas Highlight episodes! http:\/\/bit.ly\/ideahighlight   Ways to subscribe to The WizardCast  Click to Subscribe via iTunes\/Apple Podcasts Click to Subscribe via Google Podcast App Click to Subscribe via Stitcher Subscribe via RSS  music &amp;amp; sound effects https:\/\/freesound.org\/ Audio and Music provided by: Cherry (Instrumental Version) (Josh Woodward) \/ CC BY 4.0 Sounds from: http:\/\/www.freesfx.co.uk episode! ","author_name":"WizardCast","author_url":"https:\/\/thewizardnews.com\/wizardcast_home\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14919410\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/14919410"}