{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 7: Voices from the Field - A Conversation with Kevin Lynch","description":"In this episode, we talk to Kevin Lynch, Director of Marketing &amp;amp; Communications at Shanghai American School (SAS). Previously from BBDO, Kevin shares how he combined his advertising experience with his experience as a parent of an SAS student and started his journey as the first Director of Marketing &amp;amp; Communications at SAS. We explore with Kevin why storytelling is important, how to tell a good story, and how it can give supporters the ability to be transformed into advocates and drivers of the brand - building a solid and vibrant community. Kevin also discusses how SAS came up with a masterful piece of storytelling (click here for the full video) for SAS\u2019s 2020 online graduation ceremony to captivate their audience with a powerful message to celebrate the graduating cohort's accomplishments. Listeners can also pick up a few interesting anecdotes from SAS' story finding on who is responsible for restarting the school in 1980, and on how they named a new conference room. ","author_name":"CASE xChange","author_url":"https:\/\/www.case.org\/case-xchange","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14915237\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/73284428"}