{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S2 E457: Encore Episode - Your customers won't be loyal if they don't know how to play your game","description":"Imagine kickoff at one of this weekend\u2019s NFL games with no yardage markers on the field or goal lines over which to score. How excited would you be to cheer your team if you didn\u2019t know how they could win the game? So, why do we fail to onboard customers into our loyalty programs \u2014 then wonder why they aren\u2019t more engaged when we haven\u2019t taught them how to win at our game? Based on new and insightful research from Brierley + Partners, today\u2019s PROJECT DISTINCT reveals why you need to consider developing a video game-like tutorial for your loyalty program. Here&amp;nbsp;is the link to the post cited in the podcast. ","author_name":"It's What You Stand FOR: Beyond Distinction with Scott McKain","author_url":"https:\/\/ScottMcKain.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14914283\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/33851624"}