{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Fundamentals of Legacy Marketing with David Kravinchuk","description":"David believes philanthropy\u2019s power belongs to all \u2013 not just the 1%. Working with clients across Canada and internationally, he develops and executes successful strategies for annual giving and legacy marketing programs that build value through meaningful donor relationships and empower donors of modest means to achieve their philanthropic dreams. David is the founder of Western Canada Fundraising Conference, Canada\u2019s only multi-award winning conference for professional fundraisers. In our conversation, David and I discussed  Legacy Marketing Fundamentals Choosing the right story Not talking about death Getting your website legacy ready  ","author_name":"Beyond the Bake Sale","author_url":"https:\/\/www.beyondthebakesale.ca","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14869208\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/76055735"}