{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Split Testing a Funnel","description":"As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. &amp;nbsp; i.e. a free marketing budget.&amp;nbsp; &amp;nbsp; But that didn\u2019t come easy. It took 14 variations of the funnel to get it to that level! &amp;nbsp; In this episode, I dig into split testing your funnels so that they\u2019re as good as they can possibly be. Listen along and you\u2019ll learn\u2026 &amp;nbsp; - Why every funnel needs tweaking and refining. - Why burning money to get data isn\u2019t a bad thing. - How you can scale when you finally get your funnel right. &amp;nbsp; Building a funnel is the easy part. It\u2019s the little tweaks and changes that make all of the difference. Check out the podcast to learn more. ","author_name":"The Content Hacking Show","author_url":"https:\/\/fubbi.co\/podcasts\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14854523\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/045974\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/14854523"}