{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP. 44 - How To Avoid Sales Enablement Becoming the &quot;Fixer Of Broken Things&quot;","description":"This episode I speak with Ed Ross, Founder &amp;amp; CEO of Michigan &amp;amp; Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more. In our conversation we discuss:   What value Sales Enablement provides today\u2019s B2B organization   Where the majority of companies are getting it wrong when it comes to their established sales process   How to ensure Sales Enablement doesn\u2019t become the \u201cfixer of broken things\u201d   The key benefits that Sales Enablement can offer the marketing team   Additional Resources: Company Website Engage with Ed on LinkedIn and Twitter Music\/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher&amp;nbsp;|&amp;nbsp;RSS | Spotify ","author_name":"The Alignment Podcast","author_url":"http:\/\/www.TheAlignmentPodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14853272\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/75936836"}